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Provenance SICAV PLC is licensed as a Collective Investment Scheme
qualifying as Maltese UCITS under licence number CIS/351A by the Malta Financial Services Authority.
Our flagship strategy is the Luxury Brands Fund, which seeks to offer
long-term capital appreciation by investing in international equities
of companies engaged in offering luxury good or services.
Provenance deploys a highly experienced investment committee, which
spans over 50 years of combined experience in asset management across
multiple market cycles.
The committee conforms to the highest professional standards,
blending unparalleled experience, comprehensive market research and
in-depth industry knowledge.
Our combined resources seek to deliver superior investment
performance through high conviction investing and rigorous risk
An eye for the finer things
From super yachts to diamond jewelry, prestige cars to haute
couture fashion, luxury brands encompass a glittering array of
premium products synonymous with timeless elegance, exclusivity
Luxury brands are renowned across the globe for their superior
quality and craftsmanship. For the owner, they convey an image
of success, status and style. They are part of a lifestyle to which
consumers all over the world aspire to belong.
In economic terms, luxury goods are the ones for which the law of
demand tends to reverse – the higher the price, the greater the
World renowned brands of distinction
The world economy is evolving. It's not just in the West that new
millionaires are making their fortunes. Wealth creation growth is
exploding in the Emerging Markets, and in Asia in particular.
Luxury brands companies are aggressively targeting this new
Worldwide economic growth, rising income and wealth levels,
and ongoing global urbanization are all factors fuelling the
development of this prestigious sector.
Thanks to the growing global online personal luxury goods
market, these items are now accessible to a greater
number of people. The consumption of luxury brands by
middle-class buyers is yet another key driver
propelling growth in this flourishing sector.
An investment in
The new rich of the Asia-Pacific region, which is seeing the globe's
biggest increase in millionaire households, are making their
presence felt on the economic stage.
An investment in the luxury brands sector is, therefore, not only
an investment in world-renowned names dating back generations,
but also in the immense buying power of these new wealthy
Our Luxury Brands Fund seeks to target this rapid shift in
consumerism by carefully selecting only the most aspirational
names with superior brand power, solid fundamentals and enduring
Our philosophy is to adhere to a well-defined investment process with
strong investment principals. This is essential to achieve long-term
success through all market cycles. The goal is to find the right
companies within our target sector with the most compelling valuations
that offer the highest likelihood for success.
We screen the market and focus on three primary factors: valuation analysis, fundamentals as well as the macro environment.
The goal is to not only determine a company's opportunity for
success, but also gauge the industry, economy, and political atmosphere
in which it operates—a critical step often ignored by other firms. After
reviewing the data, the Investment Committee selects those companies
that present the maximum potential for investment success.
Finally, we rigorously monitor volatility at an asset and portfolio
level to ensure risk remains controlled regardless of trading
LVMH Moet Hennessy Louis Vuitton SA is an international luxury goods producer and
Louis Vuitton SA distributor formed in 1987. The Company has a portfolio of over 60 brands and an international
retail network of 3384 stores. It (Louis Vuitton) merged with Moet Hennessey which was
formed by the 1971 merger of Moet & Chandon and Hennessy to become LVMH Moet Hennessy
Louis Vuitton SA. It has various brands namely, Tag Heuer, Fendi, Hennessy, Krug, Zenith etc.
Christian Dior SA
Christian Dior SA was incorporated on October 8, 1946. It is engaged in manufacture and
dissemination of prestige products. It provides wines and spirits, fashion and leather goods,
perfumes and cosmetics, and watches and jewelry, and engages in selective retailing under
different brands. Other activities and holding companies comprise brands and businesses that
are not associated with any of the abovementioned business groups, most often relating to the
Company's new businesses and holding or real estate companies.
Estee Lauder Cos Inc
Household & Personal Products
Estee Lauder Cos Inc was founded in 1946. The Company is
engaged in manufacturing & marketing skin care, makeup, fragrance
and hair care products. The Company's Aramis and
Designer Fragrances division creates, markets and distributes fragrance
and other beauty
products, including brand names; Aramis, Tommy Hilfiger, Donna Karan,
Michael Kors, Tom
Ford, Coach and Tory Burch. The Company's products are sold in
approximately over 150
countries and territories under a number of brand names including: Estee
Clinique, Origins, Bobbi Brown, La Mer and Aveda.
Prada SpA, together with its subsidiaries, is engaged in the design, production and distribution
of high-end leather goods, handbags, footwear, apparel, accessories, eyewear and fragrances.
Pernod Ricard NV
Beverages - Wineries & Distilleries
Pernod Ricard NV was founded in 1975. The Company is engaged in the production and sale of
spirits and wines. Its brand portfolio includes ABSOLUT Premium Vodka, Ricard pastis,
Ballantine's, Chivas Regal, The Glenlivet Scotch whiskies, Jameson's Irish Whiskey, Martell
cognac, Havana Club rum, Beefeater gin, Kahlua and Malibu liqueurs, Mumm, and Perrier-Jouet
champagnes, as well Jacob's Creek and Montana wines. The Company operates in France,
Europe, the Americas, and Asia.
The Company develops, manufactures, distributes and sells automotive products, mainly
passenger cars, trucks, vans and buses. It also provides financial and other services relating to its
automotive businesses. It reports the following five segments: Mercedes-Benz Cars; Daimler
Trucks; Mercedes-Benz Vans; Daimler Buses; and Daimler Financial Services. Mercedes-Benz
Cars designs, produces and sells Mercedes-Benz passenger cars, Maybach high-end luxury
sedans and smart micro compact passenger cars.
Bayerische Motoren Werke AG
Bayerische Motoren Werke AG, founded in 1916, manufactures
automobiles and motorcycles worldwide. The Company's activities are
divided into three segments: the Automobiles, the
Motorcycles, and the Financial Services segments. The Automobiles
segment engages in the
development, manufacture, assembly, and sale of cars and off-road
vehicles, under the brands
BMW, MINI and Rolls-Royce, as well as spare parts and accessories.
Hermes International was created on June 1, 1938. The Company was taken public on the
Second March of the Paris Stock Market on 3 June 1993. It has been listed on the Eurolist by
Euronext (Compartment A) since 2005. The Company designs, produces, and distributes
personal luxury accessories and apparel. It operates a chain of boutiques that sells items such as
leather, scarves, men's clothes, ties, women's fashions & jewelry.
Swatch Group AG
Swatch Group AG and its subsidiaries are engaged in manufacturing and sale of finished
watches, jewelry. It also provides electronic systems used in watchmaking and other industries.
The Company operates in two business segments: Watches & Jewelry segment manufactures
and sells watches and jewelry and Electronic Systems segment designs, produces and
commercializes electronic components, Sports timing activities.
Footwear & Accessories
Kering was incorporated on June 24, 1881. The Company is engaged in the manufacture of
apparel and accessory brands that operate within two sectors - Luxury and Sport & Lifestyle.
*Portfolio holdings may change over time.
You should consider the Fund's investment objectives, risks, and
charges and expenses carefully before you invest. The Prospectus details
the Fund's objective and poilicies, charges, and other matters of
interest to the prospective investor. Please read the Prospectus
carefully before investing.
Investments in mutual funds carry risks and investors may lose
principal value. Please read the prospectus carefully before investing
as it explains the risks associated with investing in equity funds.
These risks are magnified in emerging markets.
For further information please consult the Key Investor Information
Document (KIID) in the Documents section. Please note that all
documentation is only available in English. Further information is
available by contacting Provenance SICAV PLC using the details in the